An industry leader with 15 years of in-house experience with tech brands New Relic, VMware, Brocade, Dolby and 8 years on the agency side.

Laurie brings extensive subject matter expertise and a unique blend of strategy and operational excellence.

She delivers plug and play leadership to bridge short term gaps. Laurie can seamlessly integrate into your marketing environment to drive strategic events, influence pipeline progression, and turn chaos into consistent success.

Scale: Live and digital events from 10 - 20,000 attendees, budgets up to $50M+, and leading event marketing teams of 30+.

Brand Experience

Plug and Play Leadership

Bridge short-term gaps with Laurie’s expertise. Provide leadership and oversight to align productivity or results with strategic objectives, while promoting inspiration, motivation and excellence with the team.

Event Marketing for Scale

Prepare your event marketing organization to scale. Clearly define best practices to reduce the risk to your organization and resources. Document roles and responsibilities with RACI models to ensure operational excellence and repeatable success.

Global Event Portfolio Strategy

Develop a global event strategy to drive revenue and engagement that aligns with your brand, customer personas, and corporate OKRs.

Epic Design

From customer community conferences, to white glove c-level events, tradeshows, and demo experiences, to B2C International Product Launches — she can help you create an immersive, one-of-a-kind experience.

Audience Acquisition and Customer Engagement Strategy

Create a detailed event and experience strategy that aligns to your business objectives and exceeds ROI expectations.