Event Strategy and Structure

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Every successful event marketing plan starts with a solid strategy and a strong production framework. 


I will architect a global event strategy to drive revenue and engagement that aligns with your brand, customer personas, and corporate OKRs.

This includes:

  • Discovery with key stakeholders to define objectives, identify priorities, and remove roadblocks. 

  • Research and align go-to-market and engagement strategies.  

  • Define RACI models that fine-tune roles and decision-making.

  • Drive consistency and economies of scale across your organization.

  • Design and curate playbooks to document and replicate success.